April 29, 2011 - Barack Obama used multiple "touch points" and social media platforms to create a brand that was a key ingredient to winning the Presidency in 2008. His brand strategy is a case study for marketers to study in creating brand in a New Media Age. President Obama's branding strategy is something that is a distinct paradigm change from previous social media strategy and branding. It is basic strategy for a company to integrate their websites with social media platforms. What President Obama did that is different is that he created a web site, MyBO.com that functioned as a mini-facebook, a...
Tags: social media |

May 1, 2011 - The risk of going social for business Many experts advise that businesses should open company social media accounts to its employees, while others advise against it. Proponents tout the advantages of relationship and trust building with customers and positive interactions with your market.Opponents, on the other hand, may cite events like the recent Twitter debacle where Chrysler Motors posted this beauty of a tweet: "I find it ironic that Detroit is known as the motorcity and yet no one here knows how to f**king drive". The original message was NSFW, and while many chuckles ensued, imagine...
Tags: social media marketing | social media for business | social networking | social media | social media policy |

December 31, 2011 - Social media tools have the distinct advantage of being accessible and readily available to a wide network of users. It has made communicating with other people easier, cheaper and faster. It is therefore no surprise that many businesses are turning to social media to improve its customer service. Customer service is the standard by which reputations are made and businesses are measured. Social media tools have all the qualities that can make your customer service responsive and client-centric. 1. Social media facilitates quick response Before Toronto social media marketing, clients had...
Tags: social media | social media marketing | Toronto social media | Toronto social media marketing | social media marketing Toronto |

April 26, 2011 - Have you been wondering how to make money online? If so, look no further becoming a Social Media Manager is virtually one of the easiest jobs online. Why is Social Media so popular?Before, I tell you how you can become a Facebook Manager, I want to tell you why Social Media is so popular. It's because it's like an online hang out for people who want to connect with other people across the globe. It's fun and inviting. It's no secret that Facebook is probably the most popular Social Network with over 600 million users and still counting, Twitter follows with approximately 200 users, and...
Tags: Social Media Manager | Freelance Writer | Make Money Online | Facebook Help | Social Media Jobs |

April 27, 2011 - Do you remember when the internet was just coming alive, and companies were beginning to have their first generation websites built. There wasn't a whole lot of flash or interactivity, but it was much like a digital marketing brochure. The first companies to get involved on the internet were nothing less than progressive.Today, the concept of starting a business without a website is completely inconceivable. Having an internet presence is critical a company's success in the computer age. If you've been in the business realm for any length of time, you learn about SEO, website traffic, back...
Tags: social media | winning social media | social media strategy | quality social media | social media management |

April 27, 2011 - Capture more Facebook Fans than your competitors.Business is competitive, by nature. When you immerse yourself in social media, you must try to win the competition. You want to out-market, out-sell and out-brand everyone else in your industry. Many owners who attempt to manage their own social media campaigns believe if they are spending countless hours per week on this project, they don't need to invest additional dollars on Facebook Ads. In reality, if any business wants to kick their social media strategy in to high gear, they should consider incorporating Facebook pay-per-click ads in the...
Tags: social media | winning social media | social media strategy | quality social media | social media management |

April 28, 2011 - Social Media Marketing is THE way that most savvy marketers convey their message to an insatiable, hungry audience. If you're not using social media marketing platforms like Google, LinkedIn, Facebook, YouTube, iTunes, Twitter or WordPress, your prospects have virtually no way of finding you on the Internet. And how long can you let THAT go on?Social media marketing- one of the simpler ways to connect and become involved with your audience.When you listen to your audience, acknowledge them and their participation in your business, you'll find that they become more loyal and champions for your...
Tags: internet marketing | social media marketing | video marketing | viral | seo | search engine optimization |

April 29, 2011 - There is a great deal of chatter these days about social media companies and how they can help a small business grow their bottom line. Of course small businesses are interested in marketing their company online. Yet small business owners who are not Internet savvy need experienced direction on conducting social media campaigns to raise awareness about their brand and/or stimulate sales of products or services.Social networking sites, such as Facebook, LinkedIn and Twitter, provide some excellent opportunities for networking with existing customers and prospects. Each of these social media...
Tags: online marketing service | online marketing agencies | local online marketing social media company | se |

April 29, 2011 - More and more, the conversations I have with industrial and manufacturing companies about social media don't start with questions like "What can Twitter do for my business?" - but rather, "OK, I've got a Twitter page - but how do I keep coming up with things to say?" I'm sure that if I didn't have a social media calendar and the help of some amazing tools, there would be plenty of days when I, too, struggled to come up with interesting posts for all of my social media pages.Even though more and more manufacturing companies are stepping into the world of social media, very few that I talk to...
Tags: social media marketing industrial companies | b2b social media marketing | social media strategy |

April 29, 2011 - Social Media has become an integral part of the way we live and work. It is hard to imagine that it is only twenty years since the Internet was created. According to Nielsen research, social network traffic grew by 43% from June 2009 to June 2010. Social network activity now dwarfs online games, email and search as the number one activity. Every single day more people are also now turning to their social networks, as the preferred way to find jobs.Managers need to realise that social media is much more than Facebook or LinkedIn. There is also a level of skepticism and confusion about the value...
Tags: social media | social networking | social media policy | employee engagement | Strategic HR | |

April 30, 2011 - Social media creates modern, world class brands. These brands are created because social media allows a marketer to engage customers over many "touch points". These multiple touch points allow brands to become "friends" with their customers and to create personal relationships with customers. The creation of these relationships is the way that a modern brand is created. This is the change that social media has brought to modern marketing. As a poll conducted by The Economist in April, 2009, tells us, "People no longer believe in advertising any longer--they believe in their friends". Creating...
Tags: social media |

May 3, 2011 - There are many types of social networks that everyone needs if they are to have a satisfying and contented life. Human beings are by nature very social creatures and need the friendship of others to feel a sense of belonging. Some of these social acquaintances turn into life-long friendships while others are of short duration.Starting a social network always begins with Family. Here is a brief look at how social networks start to shape our relationships.Family:Everyone has a family to one degree or another. If it is only a Mother or a Father, these two are the first in your social network....
Tags: social networks | social network | social skills | workplace social skills | social network skills |

May 3, 2011 - The term social media refers to the social networks that, you and your friends are most likely very familiar with. A social medium serves as a channel or venue of social expression and inter-connection. People are joining these networks for friendship, relationship, social networking, business, or entertainment. One joins it by creating an account, providing the required personal information/description, or company information. A member is represented as an account user through the personal profile, a social link, and other services. Members share their interests, activities, and interact with...
Tags: social media | social networking | business through social media | networking sites | social media etiqu |

May 23, 2011 - Failure to use social book-marking and social networking with your blogging is like creating a jigsaw with only half the pieces.One of the fastest and easiest ways to get free targeted traffic to your website is with blogging. However, creating a blog and keeping it updated is only a fraction of the work of the story. One of the thriving blog strategies involves taking advantage of social networking sites to promote your blog posts.Making social bookmarking sites submissions should be a duty of your daily Internet business activities because numerous people use these sites as their principal...
Tags: social networking | social networking sites | networking sites | social marketing | social bookmarking | blogs |

May 24, 2011 - As the Internet grows, the user-base grows and so does the facets of social media. The different outlets of social media, their features and the pressure to use each one for their specific powers increases. Today, it's easy to say that the complications and learning each platform is growing rapidly and the need to utilize them is stronger. But, have no fear! Here are some social media solutions for all those aches and pains!1. There is SO MUCH going on, how do I stay on top of it all?One second you're on LinkedIn giving your expert advice, and then next you're Tweeting out all your blog posts...
Tags: social media | social media troubles | social media virtual | social media solutions | social media accounts |

May 25, 2011 - Social bookmarking is part of a well planned network marketing strategy. It is one easy method you can use to grow your web of content and grow social credibility among the network marketing industry.Social bookmarking strategy is great; however, if misused, it can really hurt you instead of help you in your network marketing business. We'll talk about this in a moment.Social Bookmarking for Network MarketingIt is very important to have your website rank in the first pages of Google for your targeted keywords so that you are found by targeted prospects looking for your service or product.If...
Tags: social bookmarking | bookmarking sites | network marketing | social bookmarking sites | attraction marketing |

May 27, 2011 - The aim of this piece is to outline some of key terms you may encounter when using the internet to interact with social media. Most social media sites will require you to sign up for an account via an email address and add some basic information about yourself such as a username, photo and some brief personal details. These details will then form the basis of a profile that is normally visible to other members of the same social network.Social networks come in all shapes and sizes from those with a broad reach such as Facebook to those for niche social interests, old collages, schools, places...
Tags: social media | social networking | social media sites blogging |

May 27, 2011 - Given my career background in IT, I still get excited with some of the new technology-creations people come up with and especially get intrigued when things kind-of mesh together so naturally. This means that somewhere behind the code, some really amazing brains created this ~ and this where Social Networking falls-in. Social Networking for me - is a well laid-out map linking (meshing) everyone together in its own mysterious way (for us developers we probably have more of an understanding of what's needed to make this happen - but in the end; you either enjoy it or you don't).Social Networking...
Tags: social | networking | network | media | social media | social networking |

May 28, 2011 - We've all heard the saying, "Fifteen minutes of fame!" and the possibility of achieving that has never been more prevalent than in this age of the internet, reality shows and social media. Even twenty-five years ago you had to be a young toddler falling deep into an abandoned well to reach the status of a national celebrity, but these days all it takes is a well placed Twitter, misquoted Facebook post or exposure through a viral video.Following Osama Bin Laden's death, fingers were flying as posts and tweets were generated within microseconds of the news hitting the airwaves. One such Tweet...
Tags: media | social | psychology | facebook | twitter | business social media |

May 28, 2011 - Wondering why social media for business is hot news in the media right now? Here's a balanced view of social networking and social media marketing.Fortunately, whether social networking will work for your business starts with a decision that many small businesses have made in the past few years. There's lots of information to help you decide how social media marketing could work for your business and whether it's worth it.Who Is Using Social Media? Have You Already Launched?Are you using social media marketing strategies and tools to build your local business, to market your products,...
Tags: Social media for business | social networking | social media marketing |