Social Media Strategy: How Barack Obama Used Multiple Touch Points to Create a Brand
... comparison to the other candidates---who were just "candidates". As the campaign progressed, supporters started making their own texts, videos, shooting their own pictures, making their own podcasts, and sending them to their friends, through the different social media platforms. Barack's website (a social media platform) had these numbers: • The site attracted 1.5 million members who organized themselves into 35,000 separate activist groups, each of which could be called INSTANTLY from the campaign headquarters to be given specific tasks in drumming up support. • On election day, a MILLION calls were made. There were maps to the polls. Supporters were identified ... for a marketer because there are many, many products. For a product to be chosen from the many, it has to have a strong brand. How does a startup, which is what Barack's campaign was, create a strong brand when the startup has limitations in capital? Social Media has created a new age. Social Media has changed how modern marketing is done---but a marketer needs a strategy to succeed and that strategy revolves around the strategic use of multiple "touch points". At this point I think some important introductory comments have to be made. President Obama is a lightning rod ...
Tags: social media |
Tags: social media |