Social Activist



Social Media Strategy: How Barack Obama Used Multiple Touch Points to Create a Brand

... comparison to the other candidates---who were just "candidates". As the campaign progressed, supporters started making their own texts, videos, shooting their own pictures, making their own podcasts, and sending them to their friends, through the different social media platforms. Barack's website (a social media platform) had these numbers: • The site attracted 1.5 million members who organized themselves into 35,000 separate activist groups, each of which could be called INSTANTLY from the campaign headquarters to be given specific tasks in drumming up support. • On election day, a MILLION calls were made. There were maps to the polls. Supporters were identified ... for a marketer because there are many, many products. For a product to be chosen from the many, it has to have a strong brand. How does a startup, which is what Barack's campaign was, create a strong brand when the startup has limitations in capital? Social Media has created a new age. Social Media has changed how modern marketing is done---but a marketer needs a strategy to succeed and that strategy revolves around the strategic use of multiple "touch points". At this point I think some important introductory comments have to be made. President Obama is a lightning rod ...
Tags: social media |





Public Relations Owns Social Media

... conversations and drive their own communication about this information. They didn't get to, apart from in relatively small groups, 'own' the information and/or resulting discussion. Activist PR Well, hasn't that been revolutionised! There are now citizen armies of 'activists' (i.e. you, me, our mums, anyone who is on the web) armed ... area where marketing can provide valuable insights into 'managing' (though being involved with, and influencing, are better ways of describing the dialectic) social media is through its superior expertise in leveraging databases. Social media 'players' are more fluid and organic than a relatively static database, but there are extensive synergies that come from ...
Tags: social media | public relations | two way symmetrical communication | marketing |





Americas Economy and Taxation Designed To Transfer Wealth From The Middle Class To The Wealthy

... the teacher, the engineer, the doctor, the secretary, the lawyer, the garbage man, the custodian, the salesman, the fireman, and the policeman. Yet that is not all. The middle class pay social security taxes on all or most of their income. As one makes over 100+ thousand dollars, the tax goes away. Contrary to popular belief, the middle class worker will always pay a larger percentage of taxes (income/social security/Medicare) on their income than the wealthy. Many wealthy would try to guilt the middle class by stating the absolute number they pay in taxes many times is quite large and ...
Tags: middle class | deficit spending | transfer wealth | taxes | social security | medicaid |


The Law of Gravity and the Law of Attraction - The Diamond in the Global Rough

Law of Attraction is all inclusive, there is no escaping it. As society at large begins to see the enormous benefit of gaining a clear understanding of this law we will all gravitate towards higher levels of happiness and joy. And might I add - workability in life. You will find yourself paying no attention to what is not working and begin to have an enthusiasm for what is coming by focusing primarily on what is desired. You will find yourself reaching for better feeling thoughts and stories about all things, all people and especially yourself. There has been a high degree of mastery in the application of the law of gravity. From the moment we decided to stand up and walk, gravity has been ...
Tags: attraction based universe | physical universe | law of attraction | a world that works | social activist | joy |


The Secret and Social Issues

... start in the mind. And yes, other circumstances that we have no control over does influence the course of a person's life. That said, my main criticism with The Secret is the same criticism I have of much of the Laws of Attraction and Positive Thinking advocates- it ignores social and political forces. In other words, if whole groups line up against you then wouldn't their forces of attraction be stronger than yours? We can't ignore that. At the same time we can't succumb to it either. I think The Secret is a wonderful addition to your ...
Tags: the secret | laws of attraction | the secret movie | the secet book |


Bono Bio

... in for the last 30 years? Bono, as well as U2 have practically been household names since the mid to late eighties. Arguably the most influential band of the last 3 decades, Bono, as the charismatic lead of the band is both a musical icon and a strong political and social activist. Rarely, has a celebrity of Bono's status been able to maintain a healthy balance between the world of music and the political arena as successfully as he has done. This superstar is not just talk. As co-founder of the humanitarian organizations, DATA and ONE, along with other numerous ... the new century, Bono rallied many fellow celebs to various causes. He and his wife, Ali has started a World Humanitarian Organization for countries like Ethiopia. Bono, the kid from Dublin, Ireland, Bono, the gifted live performer, Bono, the rockstar, Bono, the husband and father, and Bono, the political and social activist. He's all that, plus more. In an industry that has done it's share in corrupting good people, Bono has remained immune and a positive, steady force in popular music and the world's pressing issues like hunger, war, and famine. He's a good lad, that one.
Tags: live performer | adam clayton | besides bono | band auditions | band released | band released album |


From Ghandi to Google

... review our activist hero actions. Ghonim's activism consisted of putting up a Facebook page, getting arrested, sleeping in jail (his words not mine) while the masses spilled their blood and risked their lives to topple a dictatorship. Come to think of it this was probably not too much different from his management gig at Google. It took a tech savvy person make the underdogs winners in Egypt and tech savvy people are needed to move social agendas in America. Unfortunately our underdogs remain ignorant of how to use technology to advance their cause. Labor unions remain woefully behind in using social media ... gossip, text, hook up or socialize. Being a nerd is un-cool in the African-American community. Meanwhile un-cool super-nerd billionaire Mark Zuckerberg gets an audience with President Obama to talk about jobs and innovation, the kind of innovation not accessible to those who could most benefit from social, economic and political innovation. Earlier this month in Marquette, Michigan President Obama talked about bridging the digital divide. He said, "... you've created new online learning opportunities for K-12 students as far as 30 miles away, some of whom can't always make it to school in a place ...
Tags: social media | social justice | google executive | facebook page | social agendas | tech savvy |


Women's Inequitable Land Right in Bangladesh

... women in resources strengthen their position in family and society that is the process of empowerment. The link between equality and empowerment is very imperative for toughen women's position. Entitling women with land could be way to authorize them economically and strengthen their ability to challenges gender inequalities on social and political both within and outside the home. Because, women with land have greater bargaining power, which would assist them to negotiate more gender equal allocation of rights in the family. The relationship with rural poverty and access to land has strong linkage. Nonetheless, the women without sovereign resources are ... 65% of the world's effort, but they receive only one-tenth of the world's profits and own less than one percent of world's territory. In rural south Asia particularly in Bangladesh, the most significant form of property is arable land, which is critical determination of well-being, social status and empowerment. Commonly, in our country perspective women have inferior position in family as well as society, which is determine by their lack of ownership right, control and administration, transfer and admittance to land or other properties. Rights and control over terrain positively manipulate to achieve other vital things ...
Tags: Raisul | Land Right | Dhaka |


The Facebook Smartphone Trend

... , using them for sales. Social groups also use Facebook to organize activities and update information to their members for social causes. If any group would have a "real" need for a "Facebook Smartphone' it would be them, right? Real Facebook Phone Market It is hard to imagine any company or social activist group spending thousands of dollars to equip their members with Facebook powered smartphones when simple, "ordinary" smartphones would do, just with a few more steps. So, for whom is the hardwired Facebook phone meant? Those for whom Facebook has become a necessary and important part of their social life and who believe the ... sits right on the home screen of the smartphone, so what is the difference between launching an app and pressing a button? The issue is whether a dedicated button is really that much of a productivity gain.  A Facebook phone is more a representation of the established popularity of the social networking company, and the growth of the smartphone platform as a default network access and information-processing device. President Obama's wireless initiative is testament to that fact. A physical button is not really needed, and the reduction of steps necessary to upload information is not that important, save to ...
Tags: facebook phone | facebook smart phone | smart phone | smart phone trend | phone trend |


How Twitter Saved the Cupcake Nazi

... new tech economy. Digital inclusion has already been recognized as a priority in England ( http://raceonline2012.org ) and if this issue continues to be ignored by our corporate, government and social sectors, we'll pay the price as a society and as a global economic leader. Segments of the population without access or interest in technology will find themselves in a growing economic opportunity gap. Technology can empower the entrepreneur, the activist, the job seeker and the student. Soon if not already, technology illiteracy will be the modern-day equivalent of traditional illiteracy. Fredrick Douglass said, "Once you learn to read you ... 's icon would probably be the bluebird from Twitter, flapping annoyingly around your head to show you get it. I remember how I mocked Twitter. I still do. It is an easy target. The profitless application is the poster child for all that is wrong and right with the way social media is used and abused. I dismissed Twitter as a Paris Hilton app, all style and no substance until my younger sister explained Twitter could be a place to expand a network and find valuable information. I signed up for Twitter and used it just enough to understand how it ...
Tags: digital divide | twitter | Blacks in technology | economic opportunity | social media | innovation |


Why Do We Celebrate Mother's Day?

... Mother's Day owes its credit to three women in particular - Julia Ward Howe, Ann Marie Reeves Jarvis and Anna Jarvis. In the US, Mother's Day was first suggested by Julia Ward Howe after the American Civil War and the Franco-Prussian War ended in 1870. She was a social activist who was completely disillusioned from the ravages of war. She issued a peace manifesto and made an "appeal to womanhood" to take initiative and rise against war. She composed the Mother's Day Proclamation, translated into several languages and distributed it. However, the day continued to be celebrated for 10 ... made an "appeal to womanhood" to take initiative and rise against war. She composed the Mother's Day Proclamation, translated into several languages and distributed it. However, the day continued to be celebrated for 10 years and began to lose its appeal once Julia Ward directed her attention to other social activism causes. The woman behind Julia Ward's inspiration was Ann Marie Reeves Jarvis. Ann Marie was a housewife and she started a sanitation drive in 1858, known as the "Mothers Friendship Day". During the Civil War, she organized women groups and guided them to work on better sanitary conditions ...
Tags: women groups | ann marie | why we celebrate mother s day | mother s day celebrations |


Nature As Our Teacher: A Return To Common Knowledge

... you can sign up for a free trial run just by going to the bottom of our home page and hitting the link. The age of technology has opened up both teaching opportunities and learning opportunities for all of us. If you are a teacher, coach, teleseminar business person, a social activist, a social worker, or anyone who meets with groups of people to share your knowledge or skills this may be a good venue for you. Opportunities for good communication and information exchange are around every day and they will help all of us create a more beautiful, just and healthy world.
Tags: spirituality | growth | empowerment | knowledge | wisdom | common knowledge |


Resolution of Federal Budget Impasse Will Define Our Nation

We are at an impasse in the country. President Obama's exercise in political chess will enable Americans to contrast two distinct and diametrically opposed political philosophies. I am only sorry that it took our president two years since the election to artfully articulate in a manner that resonates with the average middle class American what Democrats stand for. For too long Democrats have allowed others to define the values we stand for. This is a detriment not only to Democrats but to anyone who want to objectively evaluate what policies they want to embrace. I find that when discussing policies with those on the Right side of the spectrum, too much time must first be spent unwinding ...
Tags: middle class | budget | paul ryan | The Path To Prosperity | taxes | medicare |


States Rights: The State of Legal Marijuana

... and government controlled, yet we know they cause untold damage to those who abuse them. To test the idea of legalizing and taxing marijuana, we only need to look at already legal drugs--alcohol and tobacco. We know that the taxes collected on these substances pale in comparison to the social and health care costs related to their widespread use." Clearly the federal government is not on board with legal marijuana in California sponsoring the Super Bowl Half Time Show in 2020. How does a state's citizens respond to this statement when their population votes on an initiative that could ...
Tags: legal marijuana | federal government | united states | states rights | medical marijuana | federal governement |


When You Need An Escape Route

... Imaginary evil is romantic and varied; real evil is gloomy, monotonous, barren, boring. Imaginary good is boring; real good is always new, marvelous, intoxicating." Simone Weil, French philosopher and social activist who suffered throughout her life from poor physical health Have you ever heard people say that Hell will be more interesting than Heaven? What they mean is Hell will be all rock 'n roll and unlimited fun and Heaven will be full of church pews, self righteousness and doing your ...
Tags: escape route | leave it all behind | escape from reality | addiction | seduction | self help |


Misconstrued Christianity At War With African Culture - 2

... relevant in the global scheme of things. Notable African Americans led the campaign from the Afro-centric perspective, and pursued it through their various personal experiences. Speaking of the people that I have personally encountered on this subject, Baptist Minister, Reverend William (Bill) Lawson immediately comes to mind. So does Social Activist, Mr. DeLoyd Parker, founder of SHAPE Community Center in Houston, Texas. SHAPE is acronym for "Self Help for African People through Education." And, of course, I would not forget Molefi Kete Asante, PhD, founder of Afrocentric Philosophical Movement (APM), who I spent a couple of hours with on the subject ...
Tags: african culture | culture | war of cultures | culture war | religious wars | christianity and culture |


History of Mother's Day

... to include all mothers, and became known as Mothering Sunday. It is now celebrated on the 4th Sunday of Lent, which is the 40 day period leading up to Easter. In the USA, Mother's Day was little bit inspired by the English Mother's day. It is thought a social activist Julia Ward Howe suggested the day after the American Civil War. She was horrified by all the carnage of the Civil War and other wars going on in the 1800's and issued a manifesto for peace at the international peace conferences in London and Paris. She became famous for ...
Tags: mothers day presents | personalised gifts |


About Law of Attraction Books

... marketing hooks on it. That is why I love Wattle's writings. It remains true to the science. One key component of Wattle's writings is the idea that you deserve wealth. Many people actually believe it is something to feel guilty about. And for those who are committed to social justice, Wattles points out that to be the best you can be, you need money! If you don't have a copy of Wallace Wattle's The Science of Success, get one. You will not regret it. The man was a true master and if your goal in life is ...
Tags: law of attraction books | the secret book | the secret movie | wallace wattles | | attraction instructs |


Will US Support for the Arab Uprisings, Or Lack Thereof, Determine the Winner in 2012?

... at the ICC. In my opinion, this started an esoteric paradyme shift from the Bahraini government that will be better seen in the days to come. Yemen: The anomaly of Yemen's uprisings have taken the world by storm for at least a couple of reasons. First, nobody thought the social media revolution could become so prevalent in a nation with a 6% internet usage among its population and second, the deep tribal sectarianism that has plagued this country for centuries. To the dismay of many, the people of Yemen have been able to overcome both for the common good of ...
Tags: United States | Yemen | Arab spring | Arab uprisings | elections 2012 | Republican |


How Much to Save for Retirement - Calculation Made Easy

... few ways. It is not required and can be chosen as an elective option only. When funds are needed, it can also be withdrawn at any time. Aside from saving for retirement or pension plans, other expenses which need to be included on how much to save for retirement include social security and health insurance. Saving financially through banks and financial institutions will also help cover up unexpected expenditures once you do retire. Investing for retirement is also a good idea. Since there is no accurate way to calculate how much exactly is going to be needed, investments will provide additional ...
Tags: how much to save for retirement | roth 401k | retirement calculation | pension plans | retirement savings |




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