Shopping Centre Managers - How to Market Your Shopping Centre in 3 Ways
... Marketing a shopping centre is done for one of three reasons. They are: To attract customers to the property To attract new tenants to the property To attract existing tenants to stay in the property Given the different lifecycles of the shopping centre, the factors of marketing will be separate and unique. Let's look at them some more. First and foremost you have to attract customers to the retail property. Without customers nothing will work and the property will fail. The marketing of the shopping centre at this level has to be closely aligned to the needs of the customer and what they see the ... with the local business community groups containing small business people understand if your current tenants know of others that may wish to enter the centre with a new business With the last level of shopping centre marketing, it is to the existing tenants within the property. They are just as important as the customers that visit the property. When the existing tenants are happy in occupancy then vacancies are minimised and rent reviews are easier to finalise. To market a shopping centre to existing tenants, you really want to encourage property usage and comfort. That is an entirely different approach than the previous marketing strategies ...
Tags: shopping centre managers | centre managers | existing tenants | local customer | shopping centre marketing |
Tags: shopping centre managers | centre managers | existing tenants | local customer | shopping centre marketing |