... is all this determined? It is all based on: • How they value inbound and outbound links • The density of keywords used • How they value the different placement of words • Many different factors The Future for Searches While keywords are very important to how you are ranked by the search engines, search engines are in the early stages of developing a new way to search, which is called "concept-based" searches. This new form of search does not limit you to the keywords you input. Instead, it tries to figure out what a keyword means so that it can recommend pages that may ... users searching for a particular keyword. Just because a keyword is on a particular page, does not mean this is a relevant page for the user's search. They Measure the Value of Each Page Differently Algorithms that many search engines use are highly protected to prevent people from designing pages just to better their ranks. This is why some search engines will have different results for the same keyword. For example, Google may determine that one page is the best page for a keyword that is searched, while Ask might decide this page is not pertinent. How is all this determined ...
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