... tool of the government) the right to protect a PLC while financially restricting others just so that a small group of directors/shareholders in those companies will benefit? If OFCOM recognises the difference between Commercial radio and Community radio in 2011 as opposed to 2001, why does OFCOM still think it is correct to protect Commercial Radio at the expense of Community Radio? The radio landscape has changed The commercial radio landscape is entirely driven by private and plc companies. The environment they operate in is competitive, hard and ruthless. So much so that continuing consolidation in more recent times has meant that these stations have ... able to develop just because you exist? Why, in a free market economy must you comply with rules that are outdated and unfair and designed for the benefit of others and not you? If you read the legislation you will come across this characteristic of Community Radio broadcasting in The Community Radio Order 2004. 'community radio uses any profit that is produced in the provision of the service wholly and exclusively for securing or improving the future provision of the service or for the delivery of social gain to members of the public or the community that the service is intended to serve ...
Tags: community radio stations | radio stations | radio station | community radio sector |

... exist only because of the product created by the programmer... yes you've got it... the station content. Anoraks Let's speak for a moment on the plumber/anorak/presenter. I can tell you now that these people are ruining community radio. Why? Because they are the 'anoraks' who always wanted to present on Commercial Radio or BBC local radio before Community Radio ever existed but got turned down every time when they applied to because they were simply not good enough. If they did manage to get a job they didn't last very long. I know, I did the turning down (politely ... just asking your listeners what 73% of people do before they their brush their teeth (What I do know is 100% of your listeners don't care). The skill lies in finding these people, training these people, nurturing these people who will go on to develop a sector of the radio industry that needs developing and needs developing now. Will this ever happen? I believe it will not because the desire to fill airtime with unpaid, unqualified and frankly uneducated presenters is far stronger than the desire to provide a proper professional sounding local service that may cost a little more ...
Tags: community radio | local radio | community radio content | radio station | community radio | celebrity |

... in any single market, most people settle on two or, maybe, three favorites as their primary source(s) of news, entertainment, and information. A bond develops between listeners and their radio stations. When a listener hears something on the radio, it's like hearing it from their own handpicked friend - so a well-crafted radio ad can resemble word-of-mouth marketing. So while direct mail is better than radio for a direct sale, radio is an ideal lead generator because of the bond it engenders. This is especially true if the DJ or news commentator reads your commercial copy, because the prospect will be ... have the opportunity to pique a reader's interest in your opening and give a reasonably complete presentation through both words and pictures. In addition, direct mail can be targeted better than any other medium. Radio, on the other hand, is not as powerful as direct mail in those respects. For one, it's more difficult to respond to a radio ad. The most common use of radio is as a companion medium; people listen to it while they are doing something else. It's less likely that they will concentrate on a sales message with the same degree of intensity as other ...
Tags: direct mail | integrated marketing | direct mail piece | direct mail used | radio friendnbsp | direct sale |

... media company, be sure to do research on what kind of creative consulting services they offer the client. It's not all just about their ability to record the advertisements and set it on the air. The most effective radio Ad campaigns have creative power behind them, both on the part of the client and the part of the team supporting the radio Ad. Good luck with your search for a strong radio advertising company. There are several out there to choose from, and if you take your time and do the research necessary during the process, you're sure to find success. ... the car, which means that they are already a captivated and mobile audience. There's every chance in the world that a well-placed radio advertisement campaign could convince someone to drive straight for your business! In order to make this happen and ensure that your radio Ad campaign is effective and targeted, you need to be able to trust the radio media advertising agency that you're working with. If you partner with a great radio Ad agency on your side, you can be assured that this kind of campaign will essentially run itself. Having great media buyers and media planners on your ...
Tags: radio advertising | effective radio advertising | radio advertising campaign |

... . Are you looking to advertise to a younger group, or an older one? Does your product or services appeal more to men, women, or both? There are many factors that go into deciding a radio marketing strategy. In order to make the most out of the money that you spend on the radio advertising campaign, you need to have specialists to help you create the most effective radio advertising strategy possible. These companies are experts in the field and can help you get the word out about your products to the people who are most likely to sit up, take notice, and buy ... your product. For example, Howard Stern is one of the most famous voices on the air. Anybody who hears his voice will likely perk up in his direction - most people hear him talk on his famous radio show. Even people who are not regular listeners to his radio show are familiar with his voice. Using Howard Stern or another well-known figure to advertise is a good way to attach a famous voice to your product. Good radio advertising campaigns will have a way to get the name of your product out there in a recognizable way. They'll combine the best of ...
Tags: radio marketing | radio advertising | effective radio advertising | radio marketing strategy |

... considered. Here are some thoughts on resources you may want to explore! I discovered internet user groups some time ago and they have provided a wonderful stream of spot-on information and new relationships that I have continued to value over time. To find user groups relevant to your ham radio pursuits turn to search engines and social networks. I use Google, Yahoo!, LinkedIn and Facebook as well as Twitter to access such information. Here are a few ways to find these wonderful resources: Search for "Google groups" in your favorite search engine. Once there do a search on your specific ... yourself and why you are interested in the group usually helps ensure you getting approved. Do a search for the term "ham radio forum" without the quotes. This will return a wide range of forums related to ham radio in general. You can also try more specific search terms such as your general or specific equipment. For example - "hf radio forum" for "FT-857 forum". Search for ham radio related groups that may be of interest to you. Start with the generic "ham radio group". Enhance this search with specifics like "hf group" or "emergency communications group", etc.. I find resources offered on vendor websites ...
Tags: ham radio internet resources | ham radio user groups | ham radio manuals |

... ." Remember: The average social networking user has under 200 connections and most only dream of having the opportunity you now describe. They are interested in the process, and in you, which is why they allowed the connection. 7. Be a pro. Let the facts be facts so your followers and radio interview audience can relax and enjoy you. Anytime you stretch the truth, make up facts or boast about yourself, you lose friends... on and off the air. 8. Prepare for the interview. Learn how to speak in short, succinct statements, known as soundbites. So many guests finally get on the ... , depending on the market. What is important to understand is that your show appearance, as valuable as it is, is not the most important thing that is happening here. It is just the tip of the marketing iceberg. Following is a list of marketing activities you can do before your radio interview to maximize your media appearance. 1. Involve your social networks. As soon as you are booked, invite your connections to celebrate with you. Post a note like: "Celebrating! Just got booked by CNBC to do a segment on Busy Women. So honored!" You can bet that a comment like ...
Tags: radio interview | get on the radio | how to get on the radio | marnie swedberg |

... possess SMART technology (or Same Alert Messaging Coding). These are completely programmable in order to alert you every time there is a specific hazard within your county or city. Early on, you should also decide if you want to include additional features which allows you to set the alert emergency radio to disregard specific alarms. If you are not located in a low-lying area, you probably do not need to hear any flood warnings. You might also do not want to be woken up at two in the morning. Expect for the power source to be unreliable specially in times ... in your area goes out within your vicinity and if there are possible hazards in your location. Also, be aware if there are nearby areas which carry more weather updates. You must also consider your needs. Search for a radio that gives constant weather-alerts and which vibrates (specially if you have problems with hearing). Do decide if you need to leave the radio powered on every time or only when you are expecting an emergency or danger. Also available are Public Alert Receivers. This is a classification provided by the CEA or Consumer Electronics Association. As much as possible, do use ...
Tags: emergency radio | cheap emergency radio | alert emergency radio | emergency weather radio | weather radio |

... . RadioBOSS provides a particularly stable player component which allows users to have complete control over when and how music playlists will be run. An audio converter is also included, allowing you to run all of your audio files without any compatibility issues to worry about. Another component included with this radio automation software is the music database, a straightforward application which allows you to fully manage, track and annotate your entire audio collection. There is also a set of playlist templates included as well as a playlist generator. The main component of RadioBOSS is the player application. This allows you to ... you have configured your background music preferences, you can leave the software running unattended for as long as you want. It is easy to operate thanks to its straightforward and user-friendly interface. The program is designed with saving you time in mind. Since RadioBOSS is designed to automate all radio playback, stability is a very important factor. RadioBOSS provides a particularly stable player component which allows users to have complete control over when and how music playlists will be run. An audio converter is also included, allowing you to run all of your audio files without any compatibility issues to ...
Tags: radio automation software | internet broadcast | radio scheduler | playlist generator | radio player | in |

... - helping to bolster confidence, language skills, and awareness of current affairs at both local and national level. Starting out One of the quickest and easiest ways for a school to have their radio shows broadcast is via podcast. You can get your first school radio show online by recording your broadcast to computer by using a microphone. You will need audio recording/editing software - this way you can record your radio show and include music and sound effects before saving the finished show as a MP3 file and uploading it to your school website. To help cut costs in the initial stages of ... does not have an official website, there are free and commercial school podcasting sites where you can upload your radio broadcasts for download by your audience. Cost The cost of your school radio station will, of course, depend upon your budget and your school's individual requirements. There are a number of school radio installation companies who can supply and set up anything from Radio 1 style studios to portable studios which can be transferred between classes. Prices for supply, installation and set-up for radio equipment range from between £1,500 - £15,000. However, if you have a couple of media savvy teachers/parents ...
Tags: school radio | radio in schools | college radio |

... during the entire duration of the program. And since this has long been proven to be effective in getting the attention of target audiences, commercial establishments have long been known to allot at least around 6 to 7 percent of their revenues to the creation of radio ads. Total Running Time Mass media, whether it is radio or TV, are ruled by the air time. The air time is basically what these forms of media sell to advertisers. The air time is the primary asset of mass media, and this is basically how they earn. Each second, minute, or hour of air ... of media sell to advertisers. The air time is the primary asset of mass media, and this is basically how they earn. Each second, minute, or hour of air time is equal to a price. This is one of the reasons why the duration of each program or ad over radio or TV is called the running time, because one would really have a sense of precious time running out when he is in media. Meanwhile, the entire duration of the program or ad campaign is known as the total running time. The air time that is specifically allotted for purposes ...
Tags: advertisement | tools | radio | business | ad |

... a set of playlist templates to help you configure the software in minimal time. The player component plays all of the popular formats and the audio converter is compatible with WMA, WAV, OGG, MP4 and ACD amongst others. RadioBOSS is primarily designed for use in commercial scenarios as well as radio broadcasting places. Because of this, the software can also play jingles, advertising tracks and more while automatically raising the volume as required. The software can also play online streaming media in its playlists. Extra features included in RadioBOSS also allow you to change the way your audio sounds. Controls for ... their level of experience. RadioBOSS provides the ultimate solution for supplying background music to any kind of public venue such as shops, clubs, restaurants and more. It is an exceptionally reliable and easy way of broadcasting your audio playlists, making it ideal for broadcasting on either terrestrial or Internet-based radio as well. Using the program, you can quickly and easily configure background playlists and then leave the software to do the rest of the work for you, unattended for days, weeks or even months at a time. The interface is also exceptionally easy to operate thanks to a plain and ...
Tags: radio automation software | internet broadcast | radio scheduler | playlist generator | radio player | in |

... dots that represent the points of transmission of the APRS device. A quite nice feature of an APRS Google map (see an example at http://APRS.FI) happens when your mouse pointer hovers over one of the red transmission points. A separate red line pops up that indicates what ham radio station heard the transmission. With that information you can trace the route of the data from the GPS device into the internet. Another nice feature of reporting data via digital data transmissions to the National Weather Service is that many people that have access to the internet Google map can ... make severe storm reports destined for the National Weather Service and the county Emergency Manager (usually at the 9-1-1 call center). By training we report the distance and direction from the nearest major intersection. This is where problems can enter the equation. These reports are via a ham radio network. The assumption is that we clearly pronounce the names of the roads we are near for example. And that we know the difference between being on a street, road, avenue, etc.. That, of course, is as long as we can see the road signs in the pouring rain, darkness ...
Tags: ham radio automatic packet reporting system aprs A P R S severe strom spotting |

... a PowerConnect FM transmitter to enable you to conveniently connect the device to your current vehicle stereo unit. Save and experience immediate access to up to thirty stations and you can even temporarily stop, rewind as well as replay as much as one hour of live broadcasts. This specific satellite radio also provides an individual the possibility of exploring programs, music artists and music playing on different stations without needing to adjust the channel. Put it to use to view traffic as well as weather situations within the twenty busiest urban centers. Installing is simple, and through usage of optionally available ... of exploring programs, music artists and music playing on different stations without needing to adjust the channel. Put it to use to view traffic as well as weather situations within the twenty busiest urban centers. Installing is simple, and through usage of optionally available docking stations, you may use the radio at several vehicles or even a boat. Pros: Customers really are astounded by the signal reception and people articulate how the Sirius XM SDST5V1 will provide you with extremely distinct audio that's virtually Compact disc level of quality, plus seldom does one drop a signal except in cases where ...
Tags: Sirius SDST5V1 Car Satellite Radio | | satellite radio | sdst5v1 car satellite | car satellite |

... a product that they want or they can just move on to the next choice! We have seen the advent of the internet, smart phones, streaming and all the other ways that we get our content. Small market radio must now adapt to the demands put on them by the consumer, and if they don't, they can just turn off the transmitter now! The thing is radio is in a unique position to harness this trend towards new media. If companies look for creative solutions (and trust me they are out there), they will find that the end product with improve ... in a unique position to harness this trend towards new media. If companies look for creative solutions (and trust me they are out there), they will find that the end product with improve radio as a whole. The bottom line is that content providers can help your station in a variety of ways. Gives Your Station a Bigger Sound! - With a provider that can produce audio you can accomplish getting a variety of voices and personalities without the cost of having to have all ...
Tags: content provider | radio content | radio content provider | content providers | stations radio content |

... be the durability of the structure. Consumers state that it feels hefty, and also the control switches seem to be very well designed. The rubber feet were given admiration, because they prevent the device from slipping about. Cons: The most significant problem reported by customers appears to be how the radio may possibly at first function without having any problem; however, as time passes it actually starts to freeze up and would need to restart. Other people protest that they have needed to update the firmware far too frequently nevertheless glitches persist. The thing that doesn't assist either is the ... appreciatively on its convenience, as its capability to play audio that you've saved on your pc permits you to hear your music in each and every room or area, or perhaps outside the house. Other people summarize the simplicity with which you may link this radio to your WiFi, which consequently enables you to acquire radio channels from just about anyplace. Setup is indeed effortless. In fact, one particular end user could declare that you most likely won't have to look at the guidebook. A positive factor of this gadget reported by lots who purchased as well as utilized it ...
Tags: logitech radio music | logitech squeezebox radio | squeezebox radio |

... consumer item to resume manufacturing at the end of World War II. Adding radios and digital tuners to the alarm clock means that modern consumers no longer have to awaken to a harsh buzz or beep, this article will touch on what to expect when purchasing your first iHome Clock Radio. Look at established online retail sites such as Amazon Or eBay you will more then likely purchase them well below the standard retail Price and in Good condition. If possible find the description or profile of the product, if shopping in your area then ask for a pamphlet from the ... means that it will slowly increase the volume each time the alarm is set as to the number of times it will slowly increase the volume. This is so you are not startled in the mornings by one loud sometimes frightening alarm going off. Make sure that your clock radio has alternative backup power such as batteries, with out any backup power the clock will automatically reset itself to Midnight. This occurs when there is a power surge or power outage. Have a clock with dual alarm system, this is great for couples that need to wake a different times. ...
Tags: clock radio | ihome clock radio | ihome clock | alarm clock radio | alarm clock | mechanical alarm clock |

... and all that, do kids still climb trees?). Find a corner of the recreation ground far away from others and you'll be OK (but don't worry you'll probably still attract a crowd)! Any common ground or quiet open public area should be ok for flying the smaller radio controlled aeroplanes. Another place you could think about is a local industrial park at night when it's not busy, or a closed supermarket car park (or even a closed down supermarket car park!) If you want to fly a larger plane then maybe a friendly farmer's field or ... a friendly farmer's field or out in the countryside (Last of the Summer Wine style). ... but if you have to have the biggest and shiniest on the park then possibly the park won't be the best place to fly your bigger and better radio controlled aeroplane. In that case you should seek out your local radio controlled aeroplane club and they will advise where to fly and also teach you the basics and also crucially provide the necessary liability insurance. Remember people have been killed by model aeroplanes ( or is that an urban park myth?) Here's a little tip ...
Tags: radio controlled aeroplane | |

... you will see that there are a large number of people listening to music at the same time. But there will be no hindrance in the service you get. You will get to listen to uninterrupted music irrespective of the traffic on the website. This is the beauty of online radio. All you need to is a fast internet connection and you don't have to install any kind of additional software. You won't get interrupted by advertisements and you will get to listen to pure music 24x7. You will have fun while working because you will be able to ... will get to listen to pure music 24x7. You will have fun while working because you will be able to listen to music and work at the same time. You won't have to look around much. All you need to do is punch in the name of your favorite radio station and the search engine will display the results on your computer screen. You can choose whichever station you like and you can check whichever genre they play and you can make a choice. You will be able to listen to soothing and cheerful music whenever you want and work ...
Tags: Music Radio 97FM | Trinidad Radio |

... . There are many artists that you will not know about when you will take your first listen of it and slowly, in time, as you will get accustomed to this type of music, you will see that the music you once took the time to listen was crappy (usual crappy radio music, TV music videos, etc) and that this is the music that really matters and should be extolled. In order to listen to this type of music, you require having a good attention span, patience and having a thing for mysterious music. Some of my favorite artists number Jeff Pearce ... help you know how the music you want to get sounds, before actually paying for it. If you are looking for a good radio station that you will be able to listen online, then I recommend you the Hearts of Space. This radio on the internet is very much famous and since it has been airing, it has changed the way people perceive the radio and also the music that you can listen to it. Basically, it is a music radio that features no commercials and only the best music that you will ever hear in your life. There are many artists that you ...
Tags: Free Online Music | Internet Radio Station |