Why Value Is More Important Than Money
... provide retail convenience. The way you do it may differ, but at the core of every business is the goal to create value for the customer or client. The better a business does this, the more money it makes. But you may think, Isn't it easier just to try to make money? Try to help my business make the most money it can, and in the process it will create value? No, it's not. If you just think about making money you miss ways to improve your business. Let me illustrate. My family and I go to a local laser tag arena to have ... is tempting to think your business exists to make money. Granted, money is useful for some things, and making money should be your ultimate goal. But to run an outstanding business it's more helpful to understand why a business exists - and it's not money. Truth be told, most business's could exist without money. The cash register may have to be a little bigger to fit the cow, or piano, or other large object you take in trade. Yet, at the very foundation every business does not exist to make money. A business exists to create value. We do it in a thousand different ways ...
Tags: make money | create value | making money | business exists | value approach | creating value |
Tags: make money | create value | making money | business exists | value approach | creating value |