... out to confirm what the law firm search engine optimization specialist here at Legal Marketing Advantage have been talking about for a while now; organic search results outperform paid searches. If you have been involved in law firm marketing (online) in a big market for the past year or so you may have also noticed this fact. Organic over paid search turns out to not only be true in the legal field, but in most fields now a days as well. The new study was done by User Centric and proved without a doubt the increasing importance of SEO for not only Law Firms but all businesses ... search versus the paid search results. This means that search engine users are learning to overlook the paid ads more and more as the majority of online users become more search savvy. So how should this affect your online law firm marketing? Well first off it means your SEO efforts will be more important than ever and can gain more results for your firm. The fact is it takes longer and takes a more serious effort to rank well on the major search engines like Google and Bing through organic efforts but the pay off in the long run will be much more beneficial ...
Tags: law firm marketing | search engine optimization | lawyer marketing | attorney marketing | law firm SEO |

... Firm. Many times, the LPO consultant finds deficiencies pertaining to the lack of adaptation by the Firm to utilize current technology and software that is available in the current market place. In many instances, the LPO consultant will find the Law Firm has become complacent with respect to the managing of the Law Firm due to their ability to offset any extra costs of being inefficient, directly in their client billing. Law Practice Optimization does not stop with streamlining the internal practices of the modern law firm. It also covers managing the online exposure and marketing of the firm when appropriate, through the creation of a custom web site for the firm ... of the Law Firm and then provide recommendations as to the lack of efficiency being used within the managerial sector of the Firm. Many times, the LPO consultant finds deficiencies pertaining to the lack of adaptation by the Firm to utilize current technology and software that is available in the current market place. In many instances, the LPO consultant will find the Law Firm has become complacent with respect to the managing of the Law Firm due to their ability to offset any extra costs of being inefficient, directly in their client billing. Law Practice Optimization does not stop with streamlining the internal practices of the modern law firm. It also ...
Tags: LPO | law firm | law practice optimization | law firm marketing | SEO | search engine optimization |

... be talking to you, "their solicitor". Loyal clients and increased profits, now that is my kind of marketing! Summary. If you are not convinced that you absolutely must talk to your clients on at least a monthly basis, just think about this: I know as you do that most of your competitors are not communicating with their clients. If you start to do so, do you think that you would do better or worse than your competitors? Do you think when Tesco Law or Insurance Law becomes reality that you will have a more loyal client base if they have heard from you ... If, like me, you read many many marketing and business books every year, you will see one form of marketing that time and time again is confirmed as the cheapest and most successful form of marketing. It is one that provides you with the biggest return on your investment, and also one of the cheapest forms of marketing available to you. However, I know from talking with thousands of solicitors that it is the one marketing tool that time and time again they fail to use. This failure costs them tens of thousands of pounds of lost fee income every year. Is it costing you ...
Tags: law firm marketing | the best form of legal marketing |

... When I went to law school, there was very little instruction on marketing, let alone search engine marketing. Which is very unfortunate, considering the impact that search engine marketing has had in the legal profession, especially within the last few years. This lack of understanding has led many legal professional to engage SEO techniques that are, well let's just call them, less than professional. So what's ok and what's not ok in terms of law firm SEO? This question is open to much debate. If this is your first time diving into search marketing, I recommend that you check out Google's webmaster guidelines ... ok and what's not ok in terms of law firm SEO? This question is open to much debate. If this is your first time diving into search marketing, I recommend that you check out Google's webmaster guidelines and read their beginner's guide on the subject. I would also refer you to SEOmoz and SEObook (although you mind find the information there a little bit over your head). Before we get into what's ok and what's not ok, let's do a quick oversimplified run-down of search engines and marketing on search engines. First, it's important to understand ...
Tags: search engine | search engines | organic listings | law firm | search engine optimization |

... your blog as dynamic and fresh as feasible by having new content on a typical basis. Should you don't need to do this yourself; it is possible to effortlessly outsource this with an post and blog writer. Among the essential factors of law firm search engine marketing could be the quantity of content you have in your web site. Law Practice Search Engine Optimization Tip No. 2 Create the majority of one's content using the SEO Pressor tool from WordPress. This is an excellent paid plugin that lets you easily make your weblog as internet search engine friendly as achievable. This really ... Law Firm Search Engine Marketing Tip No. 1 Setup a WordPress blog for the law firm. WordPress is certainly the most powerful platform obtainable to capture the lion's share with the on the web site visitors on your specific market. Given the truth that you can handle the content material and effortlessly add or modify pages, produce brand new weblog posts, and simply setup internet ...
Tags: law firm search engine optimization |

... task for all solicitors to strive for. When a client who has asked you to help them with their legal issues next needs help you want to be sure that the only firm they even consider asking to help them is yours. The question is, can you still build client loyalty for your law firm? I believe you can and this is how you can do it. How To Build A Law Firm Client For Life. 1. Average service is no longer good enough, exceptional service is paramount. Now if you are thinking that you cannot provide an exceptional service when your fees are already ... help them, not just at the end of a transaction, but at the beginning, during and long after their current instruction. This should also include (but not be limited to) 'newsletters' (I use that term loosely as I am not a fan - what I mean is at least a monthly firm communication but with helpful information, not droning on about how you have recruited a new member of staff to show how well you are doing because your clients simply do not care about that), regular "snippets" of information in easy to digest formats, helpful 'how to' guides, top 10 sheets ...
Tags: a client for life | solicitors marketing | law firm marketing |

... Around Make a list of the features you want from law firm management software. Think about core functions such as billable time tracking, client databases and document management, but also consider additional features. For example, do you want an application that also handles email or will you want it to integrate with your company's current email system? Try before you buy. Choose a vendor that will send a representative to your office for a demonstration or do a virtual presentation online; but don't just sit there and listen to a marketing presentation. You wouldn't buy a car without test driving ... and listen to a marketing presentation. You wouldn't buy a car without test driving it first, and the same should go for a product that will have such a significant impact on your practice. Get a hands-on feel for how intuitive and responsive the system can be to your needs. Come up with specific scenarios you want to see, like how practice management software would generate a client report for a specific period, or how you can view two attorneys' calendars at the same time. Installation And Training You cannot install a new program on your law firm's network and ...
Tags: practice management software | law firm management software |

... Law firm SEO separates a legal practice from its pack of competitors. The internet is a prime mover of potential clients to attorneys, but their websites must be found. That is precisely what proper search engine optimization - SEO does. There is a huge amount of competition in the legal field. Just look at TV commercials! It can be one lawyer followed by another during a commercial break in a TV show. Even the attorneys spending top dollar on television advertising have a web strategy, too. For law firms without a television or radio ad budget, internet marketing becomes essential to their success. How does ... law firms without a television or radio ad budget, internet marketing becomes essential to their success. How does the net move people to lawyers? When many people are in need of legal advice or legal representation, they may have no idea how to choose an attorney. As with any other need for a service, these people turn to a Google search. They might type into the search box a phrase such as, "foreclosure lawyer". Hiring a lawyer can be a somewhat personal decision, and so people like to get a sense of what the legal practice is all about before giving the firm ...
Tags: law firm need | engine optimization | search engine optimization | legal practice | law firm |

... of the best placed businesses to compete with you once the legal services market is opened up in 2011, so it is worth looking at the way they market their business now and learning how you can apply it to yours. This is always a great way of learning new marketing and sales techniques to help you improve your own business. When the bank sends you a statement, they will also include an offer to upgrade your account or a cross selling message to buy travel insurance. There are two great points here to learn from here; one is that just ...
Tags: law firm marketing | legal marketing |

... in-bound links from diverse domains and ensure the blog pages get indexed very soon. Google place listing: Law firm SEO companies can ensure local people and communities will find your firm in Google local results. It is possible to list firm's address and road directions in Google places and Google maps. Thus prospective visitors can easily locate your office easily. Social Media marketing: The most happening and cost-effective online marketing solution lawyers can look for. Reputed SEO professionals can devise proper social media marketing strategies through Facebook, twitter and other major social bookmarking websites. It includes community building, content creation, updating video ...
Tags: Law firm SEO | Law Firm Marketing | Lawyer SEO | SEO for attorneys |

... used carbon paper to make multiple copies. Does anyone use carbon paper now? Typewriters were all the rage. Remember those huge IBM rectangular typewriters? You rarely see them now. Computers rule. Do you know any law firm who doesn't use computers? For thirty years, yellow pages were the source for people looking for an attorney. How many of you still use the yellow pages to market your law firm? You have a website, right? Why? I'll answer that for you; to stay ahead of the curve. Everyone else started getting websites and you wisely recognized that you needed one too. Besides, it ... expect you to be on video. It's no longer an option. Google and Cisco predict that within two to three years, the majority of online content will be video. If you do not embrace video and adapt and accept the opportunity you have now to change, you and your law firm will be as obsolete as that 8-track player and cassette tapes. Guaranteed. Lawyers who recognize how important and powerful video is are the ones who understand the power of building relationships, building trust and likeability. That's your goal to converting viewers into callers- with video.
Tags: video | lawyer | attorney | marketing | lawyers video studio | attorney video |

... in your practice area. This can make other lawyers or clients refer people to you, and in turn create more visitors and links. At one time or the other, people are going to need a law firm. The overall appeal of law firm videos contributes to a consumer's confidence in their decision to hire the right lawyer. Make the most of legal marketing blogs. You'll notice many legal marketing blogs on the web, that a lawyer can use to promote a lawyer website. These blog owners might even be willing to let you upload your videos on their site, together with a written article ... more visibility, more traffic, more links. Load your videos on web 2. 0 websites. Likelihood is, your firm probably presently has a Facebook page; why not include your lawyer videos on that account? You will be allowing another entry point for prospective website visitors and demonstrating your firm's facility with today's technology at the same time. There are different ways to promote a law firm website via lawyer videos. For website seo and ranking purposes, a good marketing technique will utilize a good combination of marketing strategies to maximize the number of links and volume of traffic to a lawyer's site, be it ...
Tags: law firm videos | lawyer videos | law firm video marketing | attorney video marketing |

... simple, but when you are staring out and trying to survive, getting paid for the work you do is of the utmost importance. Heck, it may be the only important thing to know when you are starting your own firm. When considering starting a law firm, and whether your niche area is family law, criminal law, corporate law, or some other area of law, you need to remember local counsel work and focus some of your firm marketing towards this area. It is not always the most lucrative work, but, if you can get it, it is steady, it generates immediate cash flow, and it get your new law firm humming. ... When considering starting your own law firm, one often overlooked source of business for your fledgling business is local counsel work. When I began my career as an attorney at a medium sized firm, I had an idea of what I would be working on. For instance, areas such as corporate law, family law, criminal law, estate law, real estate law, are all examples of practices areas that I, like all lawyers, am familiar with because those courses are taught in probably every law school in the United States. So, if you join a law firm in the private practice arena, you will probably work as a lawyer in one or ...
Tags: starting law firm | local counsel | lawyer | attorney | law school | local counsel work |

... involved. That's your goal. You want to leverage your time with a tried and true video producer who understands you; with your area of law. Someone who runs his own law firm and also tries cases. Importantly, you want a video producer who talks the talk and walks the walk (as corny as that cliche still is ... marketing is time. Time to figure out what works; time to implement and time to take action. When you add more to your already full plate, you must now take away time from your family, friends and law practice. How can you manage more on your plate while striving to get the phone to ring? There are a handful of attorneys who are able to practice law well and market themselves and their law ...
Tags: video producer | marketing | lawyer video | lawyers video studio | gerry oginski | attorney video |

... a wireless microphone. Which one is best?" "I'm looking for professional lights, where do I buy them?" The biggest problem that lawyers have when star to use video to market their law firm is figuring out which equipment they should buy. The problem is that they're so focused on the equipment that they lose sight over the message and content. The goal when creating video to market your law firm is to make your video transparent, so your viewer does not get distracted. If you have technical issues, your message will get lost and overridden. For example, if your audio is not ...
Tags: video marketing | attorney video | lawyer video | video | studio | lawyers video studio |

... benefits of email marketing cited the following advantages: • Raise awareness of their legal brand among existing and new markets; • Extend market catchments in terms of market sectors and geographic reach (particularly overseas); • Enable a better understanding of the firm's full range of legal services and capabilities; ... marketing budget when you add in the cost of envelopes, postage and manpower to fulfill the mailshot. Given the obvious cost advantages and environmental benefits, it is not surprising that many law firms are embracing email marketing - and reaping a number of additional benefits from doing so. Key advantages of email marketing One of the obvious advantages of e-marketing ...
Tags: email marketing | direct marketing | email newsletter | solicitors | law firm marketing | client care |

... In my travels across the country I visit an awful lot of solicitors' reception areas. I am often amazed that the one area that is completely in the control of the practice, and that is free to use to promote the services on offer, is often completely void of any marketing messages. Being a solicitor myself, and having worked in private practice for 14 years, I understand that fee earners often do not think of themselves as salesmen. They do not like to "force" other legal services onto their clients. I can understand this fully, but it makes it even more ...
Tags: solicitors marketing | legal marketing | law firm marketing |

... 're not alone. It's not easy jumping into the latest frontier of marketing with little knowledge or experience. The good news is that with a little guidance, it can be easy. In this article, we're going to overview the social media basics that will help your small law firm expand it's online presence and utilize social media for a competitive business advantage. The most important part of utilizing social media is first building a foundation, or hub, on the internet. This should be the website of your law firm. Think about your website as your center of communication, or as a "home ... have tried to market their law practices on the internet, you've probably already dabbled in social networks like Facebook and Twitter. You've probably also found that you didn't get any return of investment on your time messing with these popular interactive websites. Don't worry, you're not alone. It's not easy jumping into the latest frontier of marketing with little knowledge or experience. The good news is that with a little guidance, it can be easy. In this article, we're going to overview the social media basics that will help your small law firm expand it's online ...
Tags: legal marketing | social media | attorneys | lawyers | small law firms | solo practitioners |

... Marketing for lawyers has increasingly gravitated towards the Internet. It's inexpensive, and follows the consumers, who are increasingly shopping online, both for products and for professional services. Many law firms, however, are still stuck in the past when it comes to their marketing efforts, relying almost exclusively on print advertisements, the Yellow Pages, and radio and television commercials. Those strategies, particularly if they're well-targeted, can be effective, but they're not nearly as cost-effective as online marketing. Here's an abbreviated breakdown of some legal marketing tactics. Modernize your website. By now, every law firm and solo practitioner probably has a website ...
Tags: marketing online | lawyer marketing | lawyer internet marketing |

... Yes, I will be the first to say it now. Your law firm will become obsolete if you do not adapt and put video on your website. Why did you create a website? Because other lawyers were using new technology to 'get their name out there', right? You didn't want to be left behind. Why did you join Facebook? Everybody was doing ...
Tags: online video | lawyers online | video | lawyer | attorney | lawyer video |