... the software ideas of developers. It is there to facilitate the imagination and innovation of people who want to improve the way in which we go about our daily routines. Aside from smartphones - with Apple's iPhone representing the greatest example - handheld devices come packaged and mission-ready for AR application. The Nintendo 3DS is the most recent introduction. As if to continue their reparation for their Virtual Boy abomination, the 3DS bundle comes with a series of AR game cards. These game cards use the console's camera to create a three-dimensional interactive experience for the player. The question-mark ... model of a new car. And iTunes is packed full of apps which make use of the technology - Starwalk and Skyview are two viewing apps for space enthusiasts and there is even a simple AR Soccer game where the player plays keepy-uppy with an AR-generated football through the iPhone screen. So what's different now then? Looking back to before augmented reality technology was introduced into devices and environments where user interaction was stimulated; we simply watched it in action without knowing it. We never knew that the line moving across the swimming pool (to represent the world record ...
Tags: augmented reality | virtual reality | marketing | consumer interaction | advertising techniques | nintendo |