Increase B2B Sales by Managing Your Prospecting and Sales Ratios
... manager of a small B2B call-center I met didn't know how many decision-maker conversations it took (on average) to set one appointment. (It's different with every caller he said...). Not-Working.com! Management guru Dr. Peter Drucker said, "What gets measured gets managed." Want to avoid sales mediocrity? Then track your numbers and improve your ratios. If you're responsible for generating new business, start by looking at a meaningful number worth tracking...your desired income. As a salesperson, what's your annual income goal? Let's say your goal is to earn $84,000 a year ... , what's your annual income goal? Let's say your goal is to earn $84,000 a year ($7,000.00 per month). To figure out how to do that, work your ratios backwards as follows. On average: How much revenue is required to earn $7,000 monthly? How many sales does that equate to each month? How many proposals are required to yield one new sale? How many prospects do you need to set appointments with to yield one qualified proposal? How many decision-maker conversations must you have to generate one appointment? How many dials (see definition below) are ...
Tags: sales ratios | b2b sales | increase b2b sales | sales management | sales process | sales metrics |
Tags: sales ratios | b2b sales | increase b2b sales | sales management | sales process | sales metrics |