Business Data Jargon Buster: Part One
... Business to Business data, it is a tricky language full of confusing acronyms and colloquialisms. For the uninitiated, data purchasing can go horribly wrong, with the end result being a failed campaign and wasted marketing budget. A bit like ending up with the sheep testicle stew rather than delicious rack of lamb on your holidays...grim. As part of my mission to cut through the cr*p and tell it how it is I have put together a series of blogs to help you understand the whys and wherefores of data. Think of it as your business data pocket translation guide. Here is the beginners guide to Business Data ... blogs to help you understand the whys and wherefores of data. Think of it as your business data pocket translation guide. Here is the beginners guide to Business Data jargon; Part One. DMA: Direct Marketing Association This is the governing body for direct marketing, they ensure all members comply to best practice guidelines and the rules and regulations of gathering, storing and selling data. You should only ever purchase from data companies who are registered DMA members. Offers that are too good to be true usually are just that. A million records for £50 on eBay is the data equivalent of "a bloke down the pub" and could ...
Tags: business data | business to business data | data | databroker |
Tags: business data | business to business data | data | databroker |