What Is CRM and How It Can Affect Your Business
... CRM stands for Customer Relationship Management. When most people hear CRM they think of software or technology but don't forget it all starts with the customer. Not just one customer but hopefully many customers when your business becomes larger. However, before each of those became a customer, they were a prospect, lead or a contact with some information about them like a name, phone number and e-mail address or other information that can influence your sales process. This information can be their title or how far along they ... be several contacts. You will also be managing information not only at the contact level but also at the company level. You may wish to track various documents, past or current sales opportunities and other information from the company's record. To understand how CRM can help your business, think of you existing business process. Your company probably has some methods or a system that guides how the prospects are distributed to sales representatives. There are also methods to acquire prospects or leads. Your marketing generates some activities that are meant to transform these leads into customers. Once you have these customers ...
Tags: business becomes larger | business becomes | retaining customers | | crm implementation |
Tags: business becomes larger | business becomes | retaining customers | | crm implementation |