Using The Internet To Market Your Window Cleaning Business

You're tired of struggling financially and you need to create an alternative source of income. After considering the options, you decide to start a window cleaning business. You've scoured the internet for information on how to clean windows and you've practiced at home until you feel confident enough to offer your services to others. You have the money to invest in some squeegees, a couple of ladders and some business cards. Now what?

Time To Advertise!

Using the internet to market your window cleaning business offers a lot of advantages over traditional advertising. Advertising on the internet is absolutely the most cost-effective means of marketing available today and it can be very effective. In March of 2010, BIA (bia.com) and The Kelsey Group (kelseygroup.com) reported that, ''nearly all consumers (97 %) now use online media when researching products or services in their local area...''

Having an internet presence means that your business information is available to anyone at anytime. As potential customers browse the internet, they can discover your business and the services you offer at a time that's convenient to them and without any obligation or any of the pressure some people associate with 'being sold'.

If you're starting your business with a limited budget, the most attractive advantage of internet marketing is probably the cost.

Free Advertising

In some markets, using the free local listing sites on the internet may be enough to get you going. Potential customers are already searching for the goods or services you provide - they just need to be able to find you.

Google Places

Signing up for Google Places is simple and offers an opportunity to make sure your business can be found on Google and on Google Maps. With a Google Places listing, you can create an online presence even if you don't have a website. It only takes a couple of minutes and it's completely free.

Start by reading the Google Places quality guidelines to make sure your listing will be approved. Then go to Google Places and sign in with your Google account. If you don't already have a Google account, sign up for one, they're free. Google keeps track of the number of times your listing is viewed during a Google search so you can track how effective the listing is. Once your account is verified, you can continue to edit the listing as often as needed to insure the best results.

Yahoo Local Listings

Yahoo local listings operates much in the same way as Google Places. Again, this is an opportunity to create a web presence that doesn't require having a website. You can list your business name, address, contact information and the unique selling opportunity that your business offers. Your listing can include your products, services and brands in up to five categories.

Start by going to the Yahoo Local signup page. If you don't already have a Yahoo account, sign up for one. There is no charge for a Yahoo account and it only takes a few minutes to register.

Bing Local Listings

Microsoft also has a free local listing service similar to Google Places and Yahoo Local Listings. Start by going to the Bing Local Listings signup page and enter your information. Again, if you don't already have a Bing account, you can sign up for one in a couple of minutes and there is no charge.

Bing Local Listings lets users look for services in their local area which makes it easy for new customers to find you. Once your listing is verified you can log on to the Bing Local site and edit your listing to match any changes you may want to make as your business grows.

Online Reviews

All of the free local listing sites mentioned here also allow your customers to leave a brief review of their experience with you and your company. This can be a great tool to drive business from the internet to your front door. Most people today already have an email account with one of the 'big three', Google, Yahoo or Bing. Be sure to ask your customers if they would mind taking a few minutes and leaving a review of your company's service on one of the local listing sites. If they're happy with your service they'll probably be glad to.

After your window cleaning business has generated some income you may want to enlarge your internet presence with a business website. While the free listing sites do a great job of getting you started, a business website designed to target your local market is a definite must if you want to continue to grow your business and increase your income.

More about business websites in the next article.

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