Advantages of Two-Sided Business Cards

Historically people have only focused on the design of the front of their business card. But an emerging trend is to create two-sided cards that expand the usability and function of each card. Just about everyone carries a card today no matter if you are a CEO, a gardener, and even small business owners who work out of their homes. A business card makes it easier to give someone your telephone number or email address without having to write it down. Your company's cards may be used for far more than simply supplying name and contact information, your website and Facebook account information. Modern cards are now used to disseminate a wealth of information about yourself, your company, and your products or services.

Cards That Multi-Task

For the gardener, chef or even the dog trainer or teacher, they usually have to make appointments to carry on business. Likewise a hair dresser or an electrician has to make appointments - so why not use the reverse side of the card to jot down the appointment and give to the customer? Doctors and dentists of have been using two-sided professional business cards for years but it is now catching on that the small corporate card owner can do the same thing! Many card design companies offer preset appointment templates for the back of your card that allow you to easily and professionally display the next appointment time for your client.

Showcase Your Services

Another terrific idea for the reverse side of your company's card is to list its specialties and services. A gardener can display weekly or monthly maintenance programs. A dog trainer may wish to list his scheduled classes for age groups or highlight a particular method of training. A chef may choose to display their specialties or offer in home cooking classes or catering availability on the back of their card.

Modern Technology

Modern technology is now making itself known directly on business cards too. QR codes are becoming a highly requested item on cards. Whether you choose to put a QR code on the front or back of your card, the quirky looking little thing can be jam-packed with information that is of value to customers and clients. QR codes (quick response bar codes) allow you to create customized information that recipients of your company's card can download via a smartphone with a QR code scanner app or a bar code reader on their computer.

The contents of the QR code are up to you. Create a QR code that takes the user directly to a promotional video about a particular product or an overview of your company. The QR code can also simply allow the recipient to download and save all of your contact and business information in their phone's address book. Regardless of how you choose to use a QR code, it's the "wave of the future" for business cards and it's a good idea to consider using them either on the front or back of your cards.

Market Your Wares

Your card's back side is an ideal place to advertise! It is golden "real estate" that you should use to your advantage. Use the space to make people aware of your most requested services. A client might not know the extent of your services or product lines unless you display them.

Printing on the back side of your card is inexpensive, but a valuable marketing tool that will surely increase your customer's (and potential customer's) knowledge about you and your products and services. We encourage you to find a great printer who specializes in two-sided business card services.

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