How Local Small Businesses Can Create Sales On Demand With Text Message Marketing

As a local small business owner you know the challenges of not always having enough customers: low sales and not enough profits to support the business and yourself. Having enough customers is the key to having a successful business. But how do you create the traffic flow into your business that you need? I'm sure like most owners you have used the Yellow Pages, flyers, newspapers, radio, TV, websites, email and social media and other methods to drive customers into your local business. Of course you have had some successes and failures with these methods, but what did they cost? Was the return on investment worth it? How fast did they work, in other words how long did it take to see results in actual sales?

Text Message Marketing is the answer to the questions above. Most people use texting to communicate with friends and family. But businesses can use texting to communicate with their current customers. Your current customer database is the biggest asset of your business. Studies have shown that it's easier to sell to existing customers than it is to acquire new customers. Customers of businesses that stay in contact with their customers, spend on the average 67% more than new customers.

Here are some other facts to consider:

  • There are 5 Billion mobile phone users worldwide. There only 6.8 billion people on earth and most of them own a cell phone. There are 219 Million people in the U.S. that own a mobile phone.
  • In the U.S. 2.5 Billion text messages are sent every day. The average user sends and receives 600 text messages per month.
  • 91% of mobile phone users keep their phones with them all day long. They usually keep them within 3 feet of them at all times.
  • 97% of all text messages sent are read. 95% of text messages received are usually read within 5 minutes of receiving them.
  • Through Text Message Marketing you can reach your customers instantly where ever they are. You can be assured that they will read your message within a few minutes of receiving it!

    Here is an example of how Text Message Marketing can help your business. Like most businesses you have slow periods during the time that you are opened. If you have the mobile phone numbers of all of your customers, you could send one message instantly to 1, 100, or all of your customers to announce a special deal for all customers who come in and show the message on the phone to your staff. You could target certain times or days to create business on demand. You could promote new products and services or promote products and services that you would like to sell more. You can take polls and find out what your customers think of your business or find out what they like your business to offer for sale. The uses for text message marketing are only limited by your imagination.





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