What Are Easy Ways to Make Money Online?

Finding easy ways to make money online can be confusing. Everybody has their own opinion, and at the end of the day your left thinking that there really are no easy ways to make money online. The problem I find is that it not a question of system that's out there for everyone to use, as much as people do expect that. It's more about having enough knowledge to set up your own system and tweaking it when you see that changes are needed.

For starters, I wouldn't recommend setting up an online business. Not that you can't make a killing on it (ask Larry Page or Sergey Brin!), but it's not easy money at all. It takes a lot of work and commitment, and today I want to look into easier strategies.

What you are looking to do if you want to make easy money online is affiliate marketing. Basically, you're looking to set up a series of niche-oriented websites which you fill with content, preferably automatically (through keyword results, for example) and fill them with advertisements or lead forms. Let's quickly go through the three main models you have money making wise.

First, you have PPC or Pay Per Click, by which you make some money by hosting an add which somebody clicks on. The traffic for this is high, but the revenue per click is low. I would always leave room on my site to follow a PPC strategy, but I wouldn't make it my only source of revenue.

Next, you have PPL or Pay Per Lead. A lead is basically a form submitted by a user to a company which contains personal and contact information (name, address, telephone number etc.). The company will then contact the client for commercial purposes.

Lastly, you have CPA or Cost per Acquisition (also called PPA or Pay Per Action) - A company advertising on your site will pay every time a certain action, such as a form but usually a purchase, is completed.

Even though the traffic for PPL and CPA is less significant than for PPC, the payout is much better. Depending on your market and your clients, you'll want to combine these two unless you start seeing that one works a lot better than the other. Sign short contract to begin with: this will give you leeway to switch as soon as you see what works best, but be careful, as it's a bad idea to depend on one client for most of your revenue. As good as you think things are going, don't depend on someone else's business decisions for your survival. Better to make a bit less today, giving space to worse clients, than suddenly finding your cash flow down by 90%. I've seen it happen in companies, and it's not a pretty sight.

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